Sergio "El Serch" Inurreta
Product & Service Designer
Enterprise UX • Financial Platforms • AI & Conversational Design
Enterprise UX • Financial Platforms • AI & Conversational Design
Designing complex digital experiences for enterprise organizations
Product and Service Designer with 9+ years of experience designing complex digital platforms for banking, healthcare, and retail organizations. Specialized in enterprise UX, service design, and AI-driven interactions.
I translate business and technical constraints into clear, scalable user experiences across multi-country platforms spanning Canada, USA, Mexico, and LATAM. My work bridges user needs, business goals, and technical feasibility.
At IBM, I lead end-to-end enterprise experiences, facilitate Design Thinking workshops, and specialize in conversational UX and AI interaction design for complex business processes.
Selected work across banking, healthcare, and enterprise platforms
Multi-country corporate and commercial online platform spanning Canada, USA, Mexico, Colombia, Chile, and Peru. Led research, service design, and product definition for standardized platform rollout.
Wireframes and interactive prototypes across 7 agile squads. Improved usability of internal treasury, wire transfer, and RPA workflows for financial operations.
Unified digital pass aided by conversational assistant for blockchain-based health platform. Designed AI-driven virtual assistant for healthcare access.
Built 12 conversational banking use cases across 9 sprints. Designed voice and text interaction flows using grammar and SSML standards for banking services.
Cross-country discovery and service design for HR transformation across Mexico, Brazil, and Argentina. Discovery and design phases for employee experience improvement.